Director of Events and Talent at one of the world’s leading and most respected electronic music labels, George Pritchard manages and oversees bookings, production, sponsorship, marketing, design and all talent. Regularly putting on internationally acclaimed line ups to huge crowds – 2019 saw George oversee 200 live events across four continents.
George cut his teeth in the spiritual home of dance music, Ibiza. Not wasting any time he quickly started to build his network of contacts. Back in the UK, George learnt the trade “proper” from some of the UK’s finest at Ministry of Sound. There isn’t a corner of the industry that George hasn’t experienced first hand: from operations to artist agency and management to booking and production to marketing.
George can also be found behind the decks as part of the DJ quartet, Kimono Bros who have had their own stage at Elrow, played at Pacha & currently holds down a residency at London’s prestigious Annabel’s.